During special occasions such as Easter, Christmas, Carnival, and Halloween, food companies produce specific items related to these festivities. However, these products have a limited expiry date and if not bought, end up being unsold, causing food waste and loss of income for retailers.
To avoid this, retailers can employ marketing strategies that will encourage consumers to engage with their brand and buy their products. Our Customer Success team at Fanplayr recommends the following on-site gaming strategies that have proven successful for our food industry customers during special festivities.
Marina Awad, Fanplayr's Head of Customer Success EU, suggests using gaming strategies that offer discount codes or other benefits such as guaranteed free delivery to push users to convert and buy products within a specific anniversary. For example, our team adopted this strategy for a leading customer in the chocolate industry.
“To support business needs and push to purchase strictly seasonal products, we created a strategy that would allow users to buy those products last minute by taking advantage of different special promotions each week. At Christmas, the 'advent calendar' strategy generated crazy results: a %CTR of 31% and a %CR post click of 9%, which prompted us to activate a very similar strategy to support the sale of Easter products as well.”
Another strategy is to suggest recipes that are traditionally cooked during specific occasions such as Easter, Christmas, or Thanksgiving. As a supermarket or grocery store, you can invite your customers to buy ingredients to prepare dishes like roast turkey, Easter cake, or lasagna.
Don't let your perishable seasonal products go to waste!
Interact with your customers online and find the best way to avoid waste with Fanplayr, contact us and start implementing custom made strategies based on your needs and see the positive impact on your revenue.
