Social Commerce is the one of the newer concepts when it comes to ecommerce, but most people have no idea just what is social commerce. In our original blog post we defined it as: 1) Social Commerce Definition #1 (common … Continue reading →

What is a microsite? Rex gets this question a lot. The formal definition – “A microsite is an Internet web design term referring to an individual web page or a small cluster (around 1 to 7) of pages which are … Continue reading →

At Fanplayr we are often asked that, if our goal is to distribute coupons broadly across a customer’s target market, why do it as a game where most or all of the time people win? Is there a real value … Continue reading →

Creating your own coupon promotion is not quite as simple as it seems. There are many variables to consider and each of these demands a differing level of emphasis depending upon the target business, product or service. How do I … Continue reading →