7 Hot Summer Marketing Strategies for Merchants

SEO

5. REAL-TIME TARGETING In order to influence the purchasing decisions of the consumers who have taken time out of their busy summer to visit your site, consider implementing real-time targeting to help close the sale. Fanplayr, for instance, offers a Smart … Continue reading

Fanplayr Announces Smart & Targeted Analytics

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Enhanced analytics package now available for Fanplayr’s real-time offers platform PALO ALTO, Calif.–(BUSINESS WIRE)–Fanplayr, the leader in targeted, real-time e-commerce offers, today announced the availability of Smart & Targeted Analytics at Magento’s Imagine Conference in Las Vegas, Nevada.“We love the … Continue reading

Fanplayr Named a Magento Gold Partner

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Available in Magento Connect Extension Marketplace, Fanplayr’s Smart & Targeted Conversions puts marketers in control of their purchase incentive campaigns to boost sales PALO ALTO, Calif.–(BUSINESS WIRE)–Fanplayr, the leader in targeted, real-time e-commerce offers, today announced an upgrade from Bronze … Continue reading

Fanplayr Launches New Feature for Magento Users

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Wouldn’t you like to be able to extend an offer to a shopper to nudge them into making a purchase on your website just at the right moment? But at the same time, not have to discount prices for those … Continue reading

BareBones WorkWear Boosts Conversion Rates With Fanplayr

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Written by Kim Zimmermann, Managing Editor Thursday, 28 February 2013 01:00 BareBones WorkWear, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a pilot in January of the Smart & … Continue reading

Startup Roundup: Who’s Getting Funded?

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22 January 2013 Fanplayr – Jan. 16, $2 Million Fanplayr’s strategy is to foster conversations on eCommerce sites, and the company raised $2 million to help accomplish that goal this week. Founded in 2011, Fanplayr aims to upsell through the … Continue reading

Fanplayr Raises $2M Seed Round To Help More eCommerce Sites Upsell Like Amazon

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Palo Alto, California – Fanplayr, the first Multi-Channel Coupon Platform for reaching, influencing and monetizing the Social Consumer has raised $2 million of seed funding from Denali Venture Partners. Fanplayr can be integrated on across a brand or company web … Continue reading

Fanplayr Raises $2M Seed Round To Help More eCommerce Sites Upsell Like Amazon

Techcrunch

DARRELL ETHERINGTON http://techcrunch.com/2013/01/16/fanplayr-raises-2m-seed-round-to-help-more-ecommerce-sites-upsell-like-amazon/ Palo Alto-based Fanplayr, a startup focused on driving conversions on any website that offers an eCommerce component, today announced a new $2 million seed investment round, led by Denali Venture Partners. The two-year-old startup wants to help websites … Continue reading

Fanplayr raises USD2m to help drive e-commerce sales

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By Sarah Gill, 17th Jan 2013 Fanplayr, a service designed to help drive more traffic to e-commerce sites, has raised USD2m in seed backing in a round led by Denali Venture Partners. The service tracks user behaviours on e-commerce sites, comparing shoppers … Continue reading

E-commerce marketing firm Fanplayr raises $2 million

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The company helps retailers craft online offers and incentives. Thad Rueter, Senior Editor Fanplayr Inc., whose technology helps retailers determine which offers and incentives to dangle before online shoppers, has raised $2 million in a funding round led by Denali Venture Partners. … Continue reading

FanPlay plays on, playa playa

VentureBeat

January 16, 2013 6:07 PM Rebecca Grant Funding Daily: FanPlay plays on, playa playa E-commerce data analytics startup Fanplayr secured $2 million in seed financing. Its platform looks at shoppers’ behavioral data, purchase history, demographics, and information from external sources to help … Continue reading

2 Tools That Turn Customers Into Cheerleaders

Inc

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can’t miss. As a business person, you’re always trying to acquire new customers, which is essential. But don’t forget about your existing customers–there’s a … Continue reading

Fanplayr Milestone: Signs 1000 Merchant Clients in First 6 Months

Offer Science’ Company Hits Landmark as Result of Partnerships with Ecommerce Leaders Palo Alto, CA (PRWEB) October 17, 2012 Fanplayr, the leader in Offer Science, today announced that it has signed its 1000th online retailer since launching just six months … Continue reading

Fanplayr Named a Magento Bronze Partner

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Game Marketing Coupon & Offers Platform to be Provided to Magento Enterprise Merchants San Francisco, CA (PRWEB) June 27, 2012 Fanplayr, the leader in digital coupons and offers, today announces a Bronze Partnership with Magento, a leading eCommerce platform provider … Continue reading

Fanplayr Milestone: Signs 500 Merchant Clients in First Three Months

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Gamified Digital Coupon Company Hits Landmark as Result of Partnerships with Ecommerce Leaders San Francisco, Calif. (PRWEB) June 20, 2012 Fanplayr, the leader in gamified digital coupons, today announced that it has signed its 500th Merchant Client in the three … Continue reading

First Data OfferWise Solution Enables Universal Commerce for Offer Publishers and Merchants

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New Offer Redemption Technology Establishes Industry Standard with More Than 500K Merchant Locations Enabled for Card-Linked, Real-Time Services ATLANTA, June 18, 2012 –First Data Corporation, a global leader in electronic commerce and payment processing, today announced the extension of the First … Continue reading

Fanplayr Teams with CardSpring to Transform the Digital Coupon and Offer Experience

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Consumers no longer have to present and scan their coupons at point of sale to redeem with new technology developed by First Data San Francisco, Calif. (PRWEB) June 14, 2012 Fanplayr, the leader in gamified digital coupons, today announced a … Continue reading

Fanplayr Named Top 10 Social Commerce Exhibitors at IRCE 2012

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Social Commerce is the one of the newer concepts when it comes to ecommerce, but most people have no idea just what is social commerce. In our original blog post we defined it as: 1) Social Commerce Definition #1 (common … Continue reading

Upgrade your Fanplayr Magento Extension

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Occasionally we push new updates to the Fanplayr Magento Extension. Some of these are small updates to enhance security or performance, and some are to add new functionality. We suggest upgrading your Fanplayr Extension to the latest version available on … Continue reading

Using Fanplayr with your Magento Store

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To link your Magento Store to a Fanplyr account you will need to install the Magento Extension. Here’s a quick rundown that should help you with this installation. If you have any questions please don’t hesitate to contact us. The … Continue reading

Five email to-dos

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Karen J. Bannan – B2B Email Marketing April 12, 2012 – 6:01 am EDT We’re at the beginning of the second quarter of 2012. Where are you in your email marketing journey? Here are five things email marketers should be … Continue reading

Why Fun and Profits Go Hand In Hand: 4 Reasons Gamification is Growing

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Ramon Ray & the Smallbiztechnology.com Team April 9, 2012 Recently I wrote about how PunchTab lets you give incentives to your online audience to award them for various actions they take – such as how many times they Tweet or … Continue reading

Constant Contact Adds Gamification and puts a Social Spin on Email

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Don Young Jr – Daily Deal Media April 9, 2012 Let the games begin! Constant Contact, Incorporated (NASDAQ ticker symbol: CTCT) is revamping its CRM and email platforms. The company has sought the help of Fanplayr, a company specializing in gamification. … Continue reading

Gaming the Coupon System

Portfolio

By Teresa Novellino, Portfolio April 9, 2012 Games are everywhere lately—no doubt pleasing Zynga chief Mark Pincus, who even wrote a letter in the company’s initial public offering with the Securities and Exchange Commission about the joy of play. The fun and games will expand … Continue reading

Fanplayr’s Social Game Marketing Platform for Social Coupons & Offers Is Now Available for Shopify’s 20,000 eCommerce Merchants

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Fanplayr sees strong demand from Shopify’s Online Retailers with 100 new accounts in the first 30 days Palo Alto, Calif. (PRWEB) March 27, 2012 Online retailers looking to target and convert the new social consumer to sales now have Fanplayr, the leader … Continue reading

SMBs Use Gamification To Convert Fans Into Cash

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By Kevin Casey, InformationWeek Gamification might be the buzzword du jour, but some small businesses are putting it to a clear-cut test: Can it spur actual sales? To read more click here

Fanplayr Launches New Social Coupon & Offers Marketing Platform for SMB Market, Major Brands and Internet Retail Sales

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New Self-Service SaaS Helps Marketers Capitalize on Growing Social Gaming Marketing Trend Noted by Leading Industry Analyst Firm as ‘Pervasive’ PALO ALTO, Calif., Mar 06, 2012 (BUSINESS WIRE) — Fanplayr Inc., today announced the launch of Fanplayr Social Coupon & … Continue reading

Fanplayr Lets Retailers Gamify Their Sales Promotions Across Platforms

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By Alex Knapp, Forbes Staff March 09, 2012   One of the interesting things about the rise of social media and the mobile web is that now businesses have multiple ways to reach their customers, whether its on their phones, … Continue reading

Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques

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Expert Facebook advertising techniques you won’t find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to … Continue reading

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Likable Social Media

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that … Continue reading

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR … Continue reading

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best … Continue reading

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed … Continue reading