+1 (855) 326-7529

About Us

Fanplayr is the leader in targeted real-time ecommerce offers. By harnessing the power of Big Data, Fanplayr’s ‘Smart & Targeted Conversions’ enables marketers to identify, profile and target visitors with customized offers in real-time during the shopping experience. Fanplayr has headquarters in Palo Alto, California.

Palo Alto, USA

Fanplayr Inc.
525 Lytton Avenue
Palo Alto, CA 94301

+1 (855) 326-7529

Around the World

San Francisco, USA

Fanplayr Inc.
Sandbox Suites
567 Sutter St.
San Francisco, CA 94102
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+1 (855) 326-7529


Via Vittor Pisani
9 Milano 20124
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+39 393 5467693


6-14-18 Shimouma
Setagaya-ku Tokyo 154-0002
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+81 80 1342 0258

Management Team

Richard Cawsey – Non-Executive Chairman

An executive, investor, advisor and board member with a long history of scaling businesses to a global success. Former Managing Director of Morgan Stanley in the UK, US and Asia. Founder of Denali Venture Partners, chairs, advises and invests in a number of fast growing e-commerce, SaaS and financial services businesses.

Specialties: Scaling platform based businesses, execution oriented strategy, senior team development, merger integration and capital raising.

Simon Yencken – CEO & Founder

A serial entrepreneur experienced in building and scaling startups. Former senior executive at Reuters & Tibco with background in media and big data. Investor in e-commerce companies such as RedBubble & Bonfaire.

Specialties: Social marketing, digital marketing, coupons & offers, internet & software industry.

Derek Adelman – V.P. of Operations

Entrepreneur, software developer, and manager. Knowledgeable about real-time solutions, high speed messaging and analytics. As former VP at Reuters and TIBCO, Derek was responsible for TIBMercury, a widely deployed line of on-line trading solutions. Experienced in software development and sales in Asia.

Specialties: Real-time solutions and analytics technology, fluent in the Japanese language.

Rajiv Sunkara – CTO

A senior tech executive experienced in building and scaling startup engineering teams, growing to 100+ person development teams. Expertise in real-time highly scalable apps, social & mobile apps, Big Data & SaaS.

Specialties: Product management, development, building & managing off-shore teams, engineering process implementation for scaling.

Mariano Tripiciano – Head of operations EU, LATAM

Passionate business developer, entrepreneur and project manager with prosperous startups. Mariano became a trusted adviser for three important companies leading the development and implementation of new million dollar data centers. He has prowess in real-time discounting, segmentation and optimization of margins for e-commerce.

Specialties: Deep knowledge in IT, implementation expertise, LATAM market, strong people skills and team management.

Hideaki Ueda – Head of Operations, Japan and Asia

Business development executive, consistent producer of new major accounts. Extensive relationship network in Asia, especially Japan. Former head of Enterprise Solution Sales at Reuters & TIBCO Japan. Former Country representative of CORDYS Japan.

Specialties: Real-time solutions, predictive analytics, big data and growth hacking.