In order to influence the purchasing decisions of the consumers who have taken time out of their busy summer to visit your site, consider implementing real-time targeting to help close the sale. Fanplayr, for instance, offers a Smart & Targeted product that analyzes a merchant’s site to determine the profiles of visitors that would be the most receptive to specific offers. According to the company, these real-time offers can increase conversion rates by up to 30 percent and average order values by up to 50 percent. Conversely, SteelHouse has a Real Time Offers platform that also allows merchants to provide personalized offers to shoppers based on their real-time behavior.

http://www.websitemagazine.com/content/blogs/ecommerce/archive/2013/05/06/7-hot-summer-marketing-strategies-for-merchants.aspx

Fanplayr launched a new “Smart & Targeted Conversions” platform that analyzes visitor traffic to determine those who are most likely to convert to customers with personalized purchase offers and incentives. Currently available for online sellers using Magento, Fanplayr’s platform determines the optimal timing, value and target for purchase incentives and delivers those incentives in real time, leading to improved visitor conversion rates and increased average order values.

One merchant who deployed the new platform on its Magento website Barebonesworkwear.com saw increases in conversion rates and average order value (AOV). Fanplayr said Barebonesworkwear offers every day discount prices, so it offers purchase incentives selectively by targeting specific segments.

Barebones CIO Steve Wylie explained, “We were also able to exclude segments that we felt did not need purchase incentives. We also added minimum purchase incentives at strategic points during the sales process.”

Fanplayr charges merchants only on orders that redeem a Fanplayr offer – see details on the Fanplayr website. About the author:Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a widely cited authority on marketplace selling and is author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book, “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. ]]> http://www.fanplayr.com/fanplayr-launches-new-feature-for-magento-users/feed/ 0 http://www.fanplayr.com/barebones-workwear-boosts-conversion-rates-with-fanplayr/ http://www.fanplayr.com/barebones-workwear-boosts-conversion-rates-with-fanplayr/#comments Mon, 04 Mar 2013 19:55:39 +0000 Fanplayr http://www.fanplayr.com/?p=1520 Continue reading →]]> Written by Kim Zimmermann, Managing Editor Thursday, 28 February 2013 01:00

BareBones WorkWear, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a pilot in January of the Smart & Targeted Conversions Platform for targeted digital promotions from Fanplayr.

“There are a number of settings in Fanplayr to help us determine who sees offers, at what point in the purchasing process they see those offers and which offers those visitors see,” explained Steve Wylie, CIO/Director of e-Commerce for the retailer that operates five stores in Northern California and an online store. “We can make real-time adjustments to live campaigns without disrupting traffic flow.”

Wylie said that the system helps the retailer be judicious in its promotions by targeting offers to those visitors more likely to buy. “BareBones’ pricing policy is a no-nonsense, every day discounted price,” he noted. “When we do offer purchase incentives, we want to make sure programs are well thought out, targeted at specific segments and that we maintain visibility and control over coupons collected and redeemed. Fanplayr gives us all this and more.”

At the start of this three-month trial, the retailer added tracking code from Fanplayr to its web site to compile a detailed report on visitors’ behavior — for purchasers and non-purchasers. “We then set up campaigns targeted at profiles that would most likely be persuaded into purchasing through offers,” Wylie said. “We were also able to exclude segments that we felt did not need purchase incentives. We also added minimum purchase incentives at strategic points during the sales process.”

BareBones already was using e-Commerce software from Magento and Fanplayr is a Magento Gold Industry Partner, which Wylie said made for a smooth integration. “We couldn’t afford to have any downtime, so it was critical to us that this be a quick and easy implementation,” he said, noting that the performance-based payment model in which the retailer only pays for completed transactions was attractive.

Fanplayr – Jan. 16, $2 Million

Fanplayr’s strategy is to foster conversations on eCommerce sites, and the company raised $2 million to help accomplish that goal this week. Founded in 2011, Fanplayr aims to upsell through the eRetailing world and its pricing platform is performance-based, as TechCrunch notes. Denali Venture Partners led the round of funding.

Fanplayr can be integrated on across a brand or company web page, ecommerce product page, email newsletter, digital ad, mobile, Twitter & Facebook Page.

“Closing our seed round and having Denali Ventures join our company marks a significant milestone in our growth,” said Simon Yencken, Fanplayr CEO.

The new funding will be used to accelerate the start-ups development of its products and also to release a platform for mobile devices.

http://techcrunch.com/2013/01/16/fanplayr-raises-2m-seed-round-to-help-more-ecommerce-sites-upsell-like-amazon/

Palo Alto-based Fanplayr, a startup focused on driving conversions on any website that offers an eCommerce component, today announced a new $2 million seed investment round, led by Denali Venture Partners. The two-year-old startup wants to help websites of all stripes offer up an Amazon-style recommendation, upsell and sales conversion mechanism, without a minimum of hassle and with more guidance than you’d get from a standard website data tracking product like Google Analytics, and will use the new funds to help it expand its sales and marketing efforts to get the word out to a wider audience.

Fanplayr works by monitoring your website visitors and keeping track of their behavior, typically checking out at least a month’s worth of data before taking any action. Then, once it has a profile of a visitor and a decent database of information to compare that to, it can do things like identify shoppers who are similar in profile to actual purchasers on your site, but who just aren’t buying anything. It can then recommend actions that you can take to get those visitors to become customers, and even implement steps you assign when visitors match specific profiles you set up based on your converting traffic.

“We deliver an automated report to the eCommerce site showing what we found about visitor behavior on the site, and recommending some strategies for how they can get increased conversion,” Fanplayr CEO Simon Yencken explained in an interview. “Other products provide companies with this data and they don’t analyze it. We can get anywhere from 20 to 50 percent increase in conversion, of course depending on size, and up to a 50 percent increase in average order value”

Fanplayr’s pricing structure is performance-based, so it only works if it delivers actual conversions. That’s a pricing strategy in keeping with the market the company is after, which includes smaller and medium-sized eCommerce companies who want to be able to match the kind of on-site shopping features offered up by an online retail heavyweight like Amazon, but don’t have the in-house engineering resources to do so. There’s an entire industry being built up around helping smaller guys go toe-to-toe with Amazon and its ilk, including AfterShip, the package tracking startup out of Hong Kong I wrote about earlier this week, and Fanplayr is hoping to be yet another key ingredient in that mix.

Retargeting and personalized offers are a core component of what Fanplayr offers, and it seems well-positioned to take advantage of the growing concerns online merchants have not to be left behind as the big guys go after these same opportunities.

Fanplayr, a service designed to help drive more traffic to e-commerce sites, has raised USD2m in seed backing in a round led by Denali Venture Partners. The service tracks user behaviours on e-commerce sites, comparing shoppers that go on to make a purchase with users showing similar browsing patterns and tastes, who do not buy anything on the site. Fanplayr then recommends a strategy to convert a bigger portion of visitors coming to these e-commerce sites into sales.

Founded two years ago, the Palo Alto-based company claims that it can deliver between 20% and 50% increases in conversion rates