Smart & Targeted Conversions

Fanplayr’s Smart & Targeted Conversions is an intelligence-based Offers Platform designed to help online merchants increase sales, improve average order values and optimize purchase incentive margins.

Smart & Targeted first analyzes a merchant’s site to determine profiles of visitors that would be most receptive to specific offers and timing. Smart & Targeted’s Saas-based platform is then used to create campaigns that segment traffic and present dynamic offers based on visitor behavior — The Right Offer at the Right Time.

Why Use Smart & Targeted Conversions?

Purchase incentives can have a profound impact on your revenue and margins. The right offer at the right time can help you close a sale, while using the minimum discount needed to convert a prospect to a sale contributes directly to your bottom line.

Why leave such a powerful tool to chance?

Fanplayr’s Smart & Targeted Conversions takes an intelligent approach to purchase incentives.

What are the benefits?

• Increase Conversion Rates as much as 25%*
• Improve Average Order Values by up to 50%*
• Optimize Purchase Incentive Margins
• In-depth Analytics gives you precise detail into campaign performance
• Management Dashboard gives you at-a-glance view into campaign performance
• Integrated A/B testing lets you measure the exact impact of your campaigns
• Integrates with most leading e-commerce platforms for easy deployment
• Performance-based pricing means no up-front costs; only pay when you close a sale

* Based on real customer data

How does it work?

• Analyze Site & Visitor Behavior to Determine Optimal Targets and Incentives
• Create Saas-based, real-time campaigns with rich segmentation and offer rules
• Target visitors with customized, dynamic offers based on behavior
• Watch your key metrics lift!

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Gamified Offers

Overview

Fanplayr’s Gamified Offers is a comprehensive offers and coupons delivery platform for online merchants that is designed to help lift key metrics - from traffic to sales. By incorporating game mechanics and social sharing into a purchase incentives workflow, Fanplayr increases customer engagement and raises campaign’s social awareness, leading to higher sales. Fanplayr is integrated with leading e-commerce cart platforms, creating a frictionless offer redemption experience – from collection to checkout, optimizing purchase incentive conversions. With features like viral uplift, variable offer capabilities and integrated email collection, Fanplayr Gamified Offers is the ideal choice for your next Purchase Incentives campaign.

Highlights

Game Play Presentation Present offers through fun and engaging games. Choose from a library of games or enhance brand identity by adding your own images.	Social Sharing Integrated single-click sharing combined with a frictionless user experience leverages the power of social networks to drive additional traffic.
Viral Uplift Encourage customers to share their offer by using built-in Viral Uplift feature. Customers are given additional incentives for posting to Facebook or Twitter. Simply choose an uplift reward and watch your traffic grow.	Real Time Analytics Monitor the performance of your Fanplayr campaigns and make informed real time changes. An intuitive dashboard provides a high level overview, while detailed charts offer in-depth performance insight.
Multi-Channel Promotion Campaigns can be added to your website, online store and Facebook Page. Use our library of badges and banners to promote your campaigns through email newsletters, Facebook Ads, Google Ads and the Fanplayr Marketplace.	Variable Offers Offer variability enables a personalized customer prospect experience while providing insight into comparative performance.
Email Collection By integrating email collection into offer redemption workflow, Fanplayr helps you build qualified lists for use with follow-up campaigns.

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