What is a microsite? Rex gets this question a lot. The formal definition – “A microsite is an Internet web design term referring to an individual web page or a small cluster (around 1 to 7) of pages which are … Continue reading

At Fanplayr we are often asked that, if our goal is to distribute coupons broadly across a customer’s target market, why do it as a game where most or all of the time people win? Is there a real value … Continue reading

Creating your own coupon promotion is not quite as simple as it seems. There are many variables to consider and each of these demands a differing level of emphasis depending upon the target business, product or service. How do I … Continue reading