We suggest upgrading your Fanplayr Extension to the latest version available on Magento Connect. For a list of changes please see the bottom of this page.

How to Upgrade

Magento makes it easy to upgrade your extensions. Log into your Admin, go to System > Magento Connect > Magento Connect Manager. Click the Check for Upgrades button.

Now scroll down and find the Fanplayr Extension listing. If this row is highlighted in yellow it means there is a newer version available. Click on the Actions dropdown and choose the latest Stable version. Now click the Commit Changes button.

And you’re done. Easy!

Update History

1.0.4 – API additions that allow importation of Magento ‘Shopping Cart Price Rules’ directly into Fanplayr campaigns.
1.0.3 – Internal only release.
1.0.2 – Fix applied that prevents an error from showing during checkout, for a small number of users.
1.0.1 – Small pre-release changes
1.0.0 - The initial release of the Fanplayr Extension

Magento merchants are now able to add the Fanplayr widget to their stores to engage consumers socially with games that provide multi-variable coupons and offers. There are currently three Fanplayr games – Spinner (see short demo video below), Mystery Game, and Card Flip.

The Fanplayr widgets can be deployed pretty much anywhere – not just a Magento shopping cart – including Facebook brand pages, email, mobile websites, even within advertising. The extension offers real-time performance insights into the coupons/offers being used by merchants and also provides social graph (and Facebook Connect) integration.

“Magento’s integration partnership with Fanplayr enables merchants to better engage and convert social consumers to sales using new and traditional marketing channels,” said Fanplayr CEO Simon Yencken. “We’re excited to be a lead innovator for the Magento and X.commerce platforms and are focused on building new and innovative commerce experiences that drive the highest engagement, loyalty and sales for merchants.”

Source:  http://affaholic.com/website-magazine/social-gamification-gains-momentum-in-the-retail-channel

The newly announced partners, including Avalara, e-Dialog Express, Fanplayr, Kabbage, Lexity, M2E Pro and TheFind, have developed new integrated capabilities that will help enhance merchants’ eCommerce sites. More information on these extensions and services can be found by visiting Magento Connect, a leading eCommerce application marketplace.

By delivering end-to-end commerce solutions for businesses of all sizes, X.commerce is able to provide a single integration point for Magento customers so technical complexities and costs are minimized. Because X.commerce supports an open ecosystem, many end-to-end solutions will be delivered by external developers and partners. The newest X.commerce partners include:

• Avalara: AvaTax from Avalara provides the most complete set of transactional tax compliance services available for merchants, including tax calculation, exemption certificate management and returns processing. AvaTax features Avalara’s geo-location engine, which uses latitude and longitude coordinates instead of zip codes to deliver accurate calculations in even the most complex jurisdictions. Seamless integration with the Magento and X.commerce platforms allows merchants to choose from multiple capabilities ranging from calculation to automated returns and remittance.

“By joining forces with X.commerce, more merchants can quickly and easily access our advanced tax-decision technology, giving them more time to spend on what matters most: delighting their customers and growing the business,” said Avalara chief executive officer and founder Scott McFarlane.

• e-Dialog Express: e-Dialog Express gives Magento merchants access to industry-leading email marketing tools, making it easy to effectively communicate with both customers and prospects. Integrated via the X.commerce platform, e-Dialog Express provides an intuitive email editor as well as tools for tracking email opens, clicks, Web page views and social sharing.

“e-Dialog is excited to be integrated into the X.commerce platform and to provide an email marketing solution specifically tailored for the needs of the Magento merchant. Merchants can now seamlessly tailor email promotions to customers’ preferred access methods and to drive greater engagement. Magento merchants can proactively manage abandoned shopping baskets and implement other advanced email marketing tactics designed to increase average order value, boost new customer acquisition and improve customer retention levels,” said Billy Conway, head of product management, e-Dialog.

• Fanplayr: Fanplayr Coupon & Offer Gamification enables Magento merchants to harness the marketing and sales capabilities of ‘Smart & Targeted’ coupons and offers from data accessed via the X.commerce platform.

“Access to data powered by X.commerce is driving a renaissance of innovation and capabilities like Fanplayr’s ‘Smart & Targeted’ multi-variable social coupons and offers platform. For the first time ever, merchants can target their best customers, prospects and visitors with real-time data to deliver loyalty and value-based incentives,” said Fanplayr chief executive officer Simon Yencken.

• Kabbage: Kabbage provides funding for online sellers so they can grow their businesses more rapidly. Magento streamlines the application and payment process for merchants by accessing PayPal Payment capabilities via the X.commerce platform. Kabbage disburses loans to merchants via PayPal Payments, and uses PayPal’s PreApproval API to establish automatic repayment of loans.

“Kabbage has revolutionized finance for small businesses, taking a painful seven-week approval process that almost always results in a ‘no’ to a seven-minute online process that usually results in a ‘yes.’ With X.commerce, our simple process now gets even easier with a seamless integration. We look forward to providing working capital to tens of thousands of Magento merchants so they can continue to grow and prosper,” said Rob Frohwein, chief executive officer of Kabbage.

• Lexity: Lexity SEM is an online advertising management platform that helps Magento merchants implement effective AdWords PPC campaigns while minimizing time spent managing campaigns. Through integration with the X.commerce platform, Lexity pulls the product catalog and order history data from Magento merchant sites and uses this information to create ads and keywords in AdWords. Lexity automatically manages and optimizes keyword bidding, feeding more volume to keywords and ads that lead sales. As a result, merchants increase their incremental revenue.

“Lexity’s focus on making advertising simple for the merchant has a solid foundation in X.commerce’s zero configuration approach. We look forward to building additional advertising capabilities as X.commerce grows,” said Lexity chief executive officer Amit Kumar.

• M2E Pro: The M2E Pro extension integrates Magento and eBay platforms. It allows quick and easy creation and management of listings, synchronized stock level, imported eBay transactions and orders, and automatically leaves feedback. In addition to the Magento-to-eBay extension integrated with the X.commerce platform, M2E Pro allows Magento merchants to manage their Amazon listings and import Amazon orders.

“Following the success of M2E Pro eBay, we now proudly present the M2E Pro Amazon integration. This product has been designed and developed in line with X.commerce’s vision of enabling scalable, flexible solutions and overall delivering great results for end users. We strongly believe that Magento has now become an industry standard and by being a division of X.commerce, we look forward to expanding our product range and integrating with more marketplaces,” said Alex Podopryhora, director of M2E Pro.

• TheFind: TheFind is a powerful shopping search engine that indexes more than 450 million products from 500,000 online stores for consumer comparison shopping. Magento makes it easy for merchants to quickly add this configurable capability to their stores by accessing the CSE contract via the X.commerce platform.

“We have collaborated closely with the X.commerce team on defining the product feed contract for shopping search engines and are pleased to release our implementation of this contract as a plugin,” said Shashi Khandelwahl, chief technology officer of TheFind. “Merchants can now easily onboard their data feeds to TheFind from within the X.commerce platform, freeing resources to focus on sending more referrals to these stores through TheFind.com, our mobile comparison app, and new social channels like Glimpse.”

About X.commerce, Inc.

X.commerce brings together the technology assets and developer communities of eBay (NASDAQ:EBAY), PayPal, GSI Commerce and Magento to support eBay Inc.’s mission of enabling commerce. Through its ecosystem of developers, partners and tools, merchants now have a single point of access to the end-to-end commerce technology they need to engage connected consumers, and scale and grow their businesses.

About Magento

The Magento e-commerce platform serves more than 100,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc. company).

Source: here

Fanplayr demonstrated at Magento’s Imagine eCommerce Conference

Las Vegas, Calif. (PRWEB) April 24, 2012

At Magento’s Imagine eCommerce Conference today, Fanplayr announced and demonstrated the company’s “Smart & Targeted” Multi-Variable Social Coupon & Offers, now integrated into the X.commmerce platform. Fanplayr is the first multi-variable coupon and offer gamification platform to access the power of social, commerce and loyalty graph data to enable “smart & targeted” coupons and offers. Online sellers can now add Fanplayr Social Game Coupons & Offers™ to their email, web, ecommerce, mobile and social pages to better reach, influence and convert social consumers to sales.

“Access to data is driving a renaissance of innovation and capabilities like Fanplayr’s “Smart & Targeted” Multi-Variable Social Coupons & Offers platform. For the first time ever, Internet retailers can target their best customers, prospects and visitors with real-time data to deliver loyalty- and value-based incentives,” says Fanplayr CEO Simon Yencken. “Fanplayr is now integrated across X.commerce, Magento, Shopify, Facebook, Twitter, Constant Contact and MailChimp, making it easy for Internet retailers to manage multi-channel marketing campaigns.”

Gartner research predicts that by 2015, 50 percent of leading tier-1 retailers will be creating and executing real-time personalized offers for their best customers.

“Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” says Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem and look forward to helping them engage with their customers and win business.”

“Unlike deal sites like Groupon or LivingSocial, which rely primarily on location and demographic information, Fanplayr integrated with X.commerce uniquely offers Internet retailers the ability to access the power of social, commerce and loyalty graph data to create new consumer shopping experiences,” says Fanplayr CMO Mark Schreiber. “Forward-thinking Internet retailers using Fanplayr and X.commerce will be able to build more personalized relationships with social consumers and turn engagement into long-term loyalty and business.”

About Fanplayr

Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Using Fanplayr’s self-service campaign wizard Marketers can set up a Fanplayr coupon game campaign in less than 20 minutes with no IT required. Fanplayr is first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.

© Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/4/prweb9438158.htm

Las Vegas, NV (PRWEB) April 25, 2012

Fanplayr, the leader in eCommerce coupon & offer marketing gamification, today announced at Magento’s Imagine eCommerce 2012 Conference that it is now part of Magento’s ecosystem, in addition to being the first X.commerce enabled partner extension for coupon and offer gamification. Magento is a leading eCommerce platform provider with over 110,000 merchants worldwide and a part of X.commerce, an eBay Inc. company.

Now Magento merchants can easily add Fanplayr to their stores to engage social consumers with multi-variable coupon and offer games that drive higher social consumer engagement, loyalty and sales. Fanplayr’s Magento community extension is free, takes less than 30 minutes to set-up, requires no IT and easily integrates with traditional and new marketing channels.

Highlighted Fanplayr capabilities and innovations for the Magento community extension include:

X.commerce fabric integration

Multi-variable coupons and offers

Real-time coupon and offer a/b performance insight

Social consumer email list builder

Multi-channel self-service Fanplayr traffic promotion engine

Facebook Connect and Social Graph integration
Automated Fanplayr game to cart coupon redemption

“Magento’s integration partnership with Fanplayr enables merchants to better engage and convert social consumers to sales using new and traditional marketing channels,” said Fanplayr CEO Simon Yencken. “We’re excited to be a lead innovator for the Magento and X.commerce platforms and are focused on building new and innovative commerce experiences that drive the highest engagement, loyalty and sales for merchants.”

 “Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” said Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem and look forward to helping them engage with their customers and win business.”

Gartner research predicts that by 2014, more than 70 percent of global 2000 organizations will have at least one gamified application, driving 50 percent of all innovation. Michael Amar, Co-Founder and CEO of Ifeelgoods, a virtual goods solution provider added, “We are seeing incredible momentum in the internet retail space for gamification with virtual currency incentives powered by ifeelgoods that enables more compelling experiences that lead to higher social consumer engagement, loyalty and sales.

About Fanplayr

Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Using Fanplayr’s self-service campaign wizard Marketers can set up a Fanplayr coupon game campaign in less than 20 minutes with no IT required. Fanplayr is the first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available athttp://www.fanplayr.com
Media Contacts:

Ann Krauss / Thor Harris

Percepture

520-331-2327 / 201-206-0903

© Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

Source: here

Now Magento Merchants Can Reach, Influence and Convert Social Consumers to Sales

Las Vegas, NV (PRWEB) April 25, 2012

Fanplayr, the leader in eCommerce coupon & offer marketing gamification, today announced at Magento’s Imagine eCommerce 2012 Conference that it is now part of Magento’s ecosystem, in addition to being the first X.commerce enabled partner extension for coupon and offer gamification. Magento is a leading eCommerce platform provider with over 110,000 merchants worldwide and a part of X.commerce, an eBay Inc. company.

Now Magento merchants can easily add Fanplayr to their stores to engage social consumers with multi-variable coupon and offer games that drive higher social consumer engagement, loyalty and sales. Fanplayr’s Magento community extension is free, takes less than 30 minutes to set-up, requires no IT and easily integrates with traditional and new marketing channels.

Highlighted Fanplayr capabilities and innovations for the Magento community extension include:

X.commerce fabric integration
Multi-variable coupons and offers
Real-time coupon and offer a/b performance insight
Social consumer email list builder
Multi-channel self-service Fanplayr traffic promotion engine
Facebook Connect and Social Graph integration
Automated Fanplayr game to cart coupon redemption

“Magento’s integration partnership with Fanplayr enables merchants to better engage and convert social consumers to sales using new and traditional marketing channels,” said Fanplayr CEO Simon Yencken. “We’re excited to be a lead innovator for the Magento and X.commerce platforms and are focused on building new and innovative commerce experiences that drive the highest engagement, loyalty and sales for merchants.”

“Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” said Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem and look forward to helping them engage with their customers and win business.”

Gartner research predicts that by 2014, more than 70 percent of global 2000 organizations will have at least one gamified application, driving 50 percent of all innovation. Michael Amar, Co-Founder and CEO of Ifeelgoods, a virtual goods solution provider added, “We are seeing incredible momentum in the internet retail space for gamification with virtual currency incentives powered by ifeelgoods that enables more compelling experiences that lead to higher social consumer engagement, loyalty and sales.

View Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/04/25/prweb9442342.DTL#ixzz1u2SYGQdH

Now Magento merchants can easily add Fanplayr to their stores to engage social consumers with multi-variable coupon and offer games that drive higher social consumer engagement, loyalty and sales. Fanplayr’s Magento community extension is free, takes less than 30 minutes to set-up, requires no IT and easily integrates with traditional and new marketing channels.

X.commerce fabric integration
Multi-variable coupons and offers
Real-time coupon and offer a/b performance insight
Social consumer email list builder
Multi-channel self-service Fanplayr traffic promotion engine
Facebook Connect and Social Graph integration
Automated Fanplayr game to cart coupon redemption

“Magento’s integration partnership with Fanplayr enables merchants to better engage and convert social consumers to sales using new and traditional marketing channels,” said Fanplayr CEO Simon Yencken. “We’re excited to be a lead innovator for the Magento and X.commerce platforms and are focused on building new and innovative commerce experiences that drive the highest engagement, loyalty and sales for merchants.”

“Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” said Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem and look forward to helping them engage with their customers and win business.”

Gartner research predicts that by 2014, more than 70 percent of global 2000 organizations will have at least one gamified application, driving 50 percent of all innovation. Michael Amar, Co-Founder and CEO of Ifeelgoods, a virtual goods solution provider added, “We are seeing incredible momentum in the internet retail space for gamification with virtual currency incentives powered by ifeelgoods that enables more compelling experiences that lead to higher social consumer engagement, loyalty and sales.

About Fanplayr

Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Using Fanplayr’s self-service campaign wizard Marketers can set up a Fanplayr coupon game campaign in less than 20 minutes with no IT required. Fanplayr is the first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com 
Media Contacts:
Ann Krauss / Thor Harris
Percepture
520-331-2327 / 201-206-0903

© Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

Source: http://markets.chron.com/chron/news/read/21172932/fanplayr_gamifies_coupon_&_offer_marketing_for_magento’s_110

“Access to data is driving a renaissance of innovation and capabilities like Fanplayr’s “Smart & Targeted” Multi-Variable Social Coupons & Offers platform. For the first time ever, Internet retailers can target their best customers, prospects and visitors with real-time data to deliver loyalty- and value-based incentives,” says Fanplayr CEO Simon Yencken. “Fanplayr is now integrated across X.commerce, Magento, Shopify, Facebook, Twitter, Constant Contact and MailChimp, making it easy for Internet retailers to manage multi-channel marketing campaigns.”

Gartner research predicts that by 2015, 50 percent of leading tier-1 retailers will be creating and executing real-time personalized offers for their best customers.

“Fanplayr’s new multi-channel, social coupon tools allow eCommerce merchants to expand their reach and offer a richer consumer experience,” says Jeff King, head of strategic partnerships for X.commerce. “We welcome them to our ecosystem and look forward to helping them engage with their customers and win business.”

“Unlike deal sites like Groupon or LivingSocial, which rely primarily on location and demographic information, Fanplayr integrated with X.commerce uniquely offers Internet retailers the ability to access the power of social, commerce and loyalty graph data to create new consumer shopping experiences,” says Fanplayr CMO Mark Schreiber. “Forward-thinking Internet retailers using Fanplayr and X.commerce will be able to build more personalized relationships with social consumers and turn engagement into long-term loyalty and business.”

About Fanplayr

Fanplayr is the first multi-variable social consumer game marketing coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Using Fanplayr’s self-service campaign wizard Marketers can set up a Fanplayr coupon game campaign in less than 20 minutes with no IT required. Fanplayr is first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.

© Fanplayr. All Rights Reserved. Fanplayr and Fanplayr Social Game Coupons & Offers are trademarks or registered trademarks of Fanplayr in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

Source: http://www.digitaljournal.com/pr/678884

The new compatibility with HTML5, which comes with Magento’s free Community edition e-commerce platform and its licensed Enterprise edition, is designed to help retailers drive up mobile commerce conversion rates and sales, says Roy Rubin, founder and general manager of Magento.

Ben Skigen, director of e-commerce at ToolKing.com, which operates on the Magento Enterprise platform and is No. 337 in the Internet Retailer Top 500 Guide, says Magento’s use of HTML5 will help retailers create better mobile shopping experiences across multiple web browsers. “HTML5 compatibility will allow Magento store owners to offer high-quality dynamic shopping experiences that will work well on nearly every modern web browser, especially on the hundreds of millions of mobile devices that don’t have support for Flash,” he says. Flash is the online imaging technology from Adobe Systems Inc., which isn’t supported on the iPhone, iPad and some other Apple Inc. devices.

Magento says the HTML5 version of Magento Mobile includes:

● Image scaling and device-specific video and audio capabilities;

● New “user-friendly” search and results display;

● Drag and drop of products into a shopping cart;

● Cross-sell and upsell options;

● Swiping between product images, and product image zooming;

● Support for iPhone, Android and Mobile Opera browsers.

Magento also announced other updates to its e-commerce technology platforms:

● The targeting of segments of shoppers on the Magento Enterprise edition with promotions based on known shopping behavior and demographics;

● Automatic generation of coupon codes based on business rules tied to customer shopping behavior, for both Enterprise and Community editions;

● The ability to let customers build multiple wish lists, for the Enterprise edition.

Magento announced its improvements at its second annual Imagine conference, which is being held in Las Vegas this week. In an interview yesterday, Rubin said Magento expects to announced more improvements and platform options as the company adds development partners. In the past year, the number of technology vendors working with Magento has grown by 71%, to almost 400, he said.

Technology partners announced this week include Avalara, whose AvaTax application integrates with Magento for calculating sales tax and other transactional data; e-Dialog Express, a unit of eBay’s GSI Commerce, for e-mail marketing technology; and Fanplayr, a provider of online coupons and games used in social networks.

Source:  http://www.internetretailer.com/2012/04/24/magento-moves-further-mobile

eBay Inc.’s X.commerce welcomes innovators such as Avalara, e-Dialog Express, Fanplayr, Kabbage, Lexity, M2E Pro and TheFind

At the Magento Imagine eCommerce 2012 conference, X.commerce today announced several new partners have joined its global ecosystem that includes commerce leaders eBay, PayPal and GSI Commerce.

The newly announced partners, including Avalara, e-Dialog Express, Fanplayr, Kabbage, Lexity, M2E Pro and TheFind, have developed new integrated capabilities that will help enhance merchants’ eCommerce sites. More information on these extensions and services can be found by visiting Magento Connect, a leading eCommerce application marketplace.

By delivering end-to-end commerce solutions for businesses of all sizes, X.commerce is able to provide a single integration point for Magento customers so technical complexities and costs are minimized. Because X.commerce supports an open ecosystem, many end-to-end solutions will be delivered by external developers and partners. The newest X.commerce partners include:

• Avalara: AvaTax from Avalara provides the most complete set of transactional tax compliance services available for merchants, including tax calculation, exemption certificate management and returns processing. AvaTax features Avalara’s geo-location engine, which uses latitude and longitude coordinates instead of zip codes to deliver accurate calculations in even the most complex jurisdictions. Seamless integration with the Magento and X.commerce platforms allows merchants to choose from multiple capabilities ranging from calculation to automated returns and remittance.

“By joining forces with X.commerce, more merchants can quickly and easily access our advanced tax-decision technology, giving them more time to spend on what matters most: delighting their customers and growing the business,” said Avalara chief executive officer and founder Scott McFarlane.

• e-Dialog Express: e-Dialog Express gives Magento merchants access to industry-leading email marketing tools, making it easy to effectively communicate with both customers and prospects. Integrated via the X.commerce platform, e-Dialog Express provides an intuitive email editor as well as tools for tracking email opens, clicks, Web page views and social sharing.

“e-Dialog is excited to be integrated into the X.commerce platform and to provide an email marketing solution specifically tailored for the needs of the Magento merchant. Merchants can now seamlessly tailor email promotions to customers’ preferred access methods and to drive greater engagement. Magento merchants can proactively manage abandoned shopping baskets and implement other advanced email marketing tactics designed to increase average order value, boost new customer acquisition and improve customer retention levels,” said Billy Conway, head of product management, e-Dialog.

• Fanplayr: Fanplayr Coupon & Offer Gamification enables Magento merchants to harness the marketing and sales capabilities of ‘Smart & Targeted’ coupons and offers from data accessed via the X.commerce platform.

“Access to data powered by X.commerce is driving a renaissance of innovation and capabilities like Fanplayr’s ‘Smart & Targeted’ multi-variable social coupons and offers platform. For the first time ever, merchants can target their best customers, prospects and visitors with real-time data to deliver loyalty and value-based incentives,” said Fanplayr chief executive officer Simon Yencken.

• Kabbage: Kabbage provides funding for online sellers so they can grow their businesses more rapidly. Magento streamlines the application and payment process for merchants by accessing PayPal Payment capabilities via the X.commerce platform. Kabbage disburses loans to merchants via PayPal Payments, and uses PayPal’s PreApproval API to establish automatic repayment of loans.

“Kabbage has revolutionized finance for small businesses, taking a painful seven-week approval process that almost always results in a ‘no’ to a seven-minute online process that usually results in a ‘yes.’ With X.commerce, our simple process now gets even easier with a seamless integration. We look forward to providing working capital to tens of thousands of Magento merchants so they can continue to grow and prosper,” said Rob Frohwein, chief executive officer of Kabbage.

• Lexity: Lexity SEM is an online advertising management platform that helps Magento merchants implement effective AdWords PPC campaigns while minimizing time spent managing campaigns. Through integration with the X.commerce platform, Lexity pulls the product catalog and order history data from Magento merchant sites and uses this information to create ads and keywords in AdWords. Lexity automatically manages and optimizes keyword bidding, feeding more volume to keywords and ads that lead sales. As a result, merchants increase their incremental revenue.

“Lexity’s focus on making advertising simple for the merchant has a solid foundation in X.commerce’s zero configuration approach. We look forward to building additional advertising capabilities as X.commerce grows,” said Lexity chief executive officer Amit Kumar.

• M2E Pro: The M2E Pro extension integrates Magento and eBay platforms. It allows quick and easy creation and management of listings, synchronized stock level, imported eBay transactions and orders, and automatically leaves feedback. In addition to the Magento-to-eBay extension integrated with the X.commerce platform, M2E Pro allows Magento merchants to manage their Amazon listings and import Amazon orders.

“Following the success of M2E Pro eBay, we now proudly present the M2E Pro Amazon integration. This product has been designed and developed in line with X.commerce’s vision of enabling scalable, flexible solutions and overall delivering great results for end users. We strongly believe that Magento has now become an industry standard and by being a division of X.commerce, we look forward to expanding our product range and integrating with more marketplaces,” said Alex Podopryhora, director of M2E Pro.

• TheFind: TheFind is a powerful shopping search engine that indexes more than 450 million products from 500,000 online stores for consumer comparison shopping. Magento makes it easy for merchants to quickly add this configurable capability to their stores by accessing the CSE contract via the X.commerce platform.

“We have collaborated closely with the X.commerce team on defining the product feed contract for shopping search engines and are pleased to release our implementation of this contract as a plugin,” said Shashi Khandelwahl, chief technology officer of TheFind. “Merchants can now easily onboard their data feeds to TheFind from within the X.commerce platform, freeing resources to focus on sending more referrals to these stores through TheFind.com, our mobile comparison app, and new social channels like Glimpse.”

About X.commerce, Inc.

X.commerce brings together the technology assets and developer communities of eBay (NASDAQ:EBAY), PayPal, GSI Commerce and Magento to support eBay Inc.’s mission of enabling commerce. Through its ecosystem of developers, partners and tools, merchants now have a single point of access to the end-to-end commerce technology they need to engage connected consumers, and scale and grow their businesses.

About Magento

The Magento e-commerce platform serves more than 100,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc. company).

eBay Inc./X.commerce

Mariel Firmacion, 408-250-1249

mfirmacion@ebay.com