Gleanster White Paper
Authors: Jim Nail- Research Fellow | Jeff Zabin – Research Director
Published: September 2011
28 pages; based on the experiences of 389 companies
This Gleansight explores what Top Performers are doing – and how they measure success – as they integrate social media into the overall marketing mix to power word-of-mouth marketing programs, mobilize brand advocacy, stimulate consumer participation (and actual puchase decisions) and, most importantly, enhance the value of their customer relationships.
The Vendor Landscape section includes company descriptions, analyst commentaries and comparative rankings (when available) for the following technology solution providers: Adobe (Omniture); Affinitive; Alterian; Argyle Social; Awareness; Bazaarvoice; Buddy Media; BzzAgent; Context Optional; Converseon; Conversocial; Crowd Factory; Dachis Group; Empathica; EngageSciences; ExactTarget; Expion; HootSuite Media; lnfosys Technologies; Involver; KIT Digital; MediaFunnel; Meltwater Group; Mzinga; ObjectiveMarketer; Offerpop; PowerReviews; Radian6; RightNow Technologies; Sendible; Shoutlet; Silverpop; SocialFlow; SocialTwist; SocialVolt; Spredfast; StrongMail; Syncapse; Vitrue; Wildfire Interactive; Zuberance.