Social Business Readiness August 31, 2011 By Jeremiah Owyang This report examines four common ways brands are investing in internal readiness. The report looks how they prepared internally to spearhead momentum and makes recommendations on how to dissect business benefits … Continue reading

A Strategy for Managing Social Media Proliferation Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social … Continue reading

Gleanster White Paper Authors: Josh Schonwald – Research Analyst Published: April 2011 While there is no cookie cutter strategy to developing a viral message, there are clear patterns that are emerging. This Deep Dive takes a look at what some … Continue reading

Gleanster White Paper Authors: David F Carr- Research Analyst | Jeff Zabin- Research Director June 2011 Social media as a whole might be looked at as a game of sorts, a popularity contest in which the most active participants competing … Continue reading

Gleanster White Paper Authors: Kevin S Ryan- Principal Analyst| Amanda Forgash- Research Associate Published: September 2011 Deploying the right enabling technologies and training employees on how to use them effectively are critical steps in creating an effective brand advocacy program. … Continue reading