LEXUS & THE&Partnership


Reduce the bounce rate and enhance the time spent onsite

Lexus, the luxury vehicle division of the Japanese automaker Toyota, in collaboration with its media agency, THE&Partnership (a GroupM Company), wanted to reduce their user bounce rate and enhance the time spent on site of users who land on Lexus website.

Fanplayr activity is a complementary part of a wider communication strategy deployed to enhance the value of the traffic generated by media campaigns wisely planned by THE&Partnership.


Thanks to Fanplayr capabilities to detect and identify users’ behaviors and its ability to recognize valuable segments and combinations of segments, Lexus users are targeted with personalized messages that keep them engaged longer on the Lexus site. Fanplayr technology is proving that interacting with users onsite with the right message, in the right moment and in the right context is the best way to enhance their engagement online and to improve overall Lexus website performance.


In the first month of activity Fanplayr was able to reduce users bounce rate by 28%; increase the number of pages viewed by 33%; and reduce the number of users spending less then 10 seconds onsite by 23%.