Fanplayr helps eCommerce retailers convert browsers into buyers with real-time offers & messaging responding dynamically to shopping behavior.


Act on real-time insights to transform your ecommerce business.


From Window shopper to Purchaser, First time visitor to Loyal customer, Price sensitivity to Brand sensitivity. Discover and understand the site metrics that lead to your conversions.


Watch how your sales-cycle performance changes over time while gaining access to a number of drill-down metrics. Determine what works and what does not, which cohort converts better than others.


Identify key characteristics among converting customer profiles to determine segmentation and targeting strategies.


Fanplayr's advanced segmentation engine allows retailers to easily divide cohorts of shoppers defined by 100s of rule based attributes.

New Customers

Fanplayr can help identify behavior and deliver incremental conversions by targeting users who would otherwise bounce.

Purchase History

Know how often a visitor is on your site, how many times they convert, at what price points and many other historical factors to determine which targeting options are likely to drive conversions.

Behavioral Targeting

Use 100s of collected visitor and behavioral attributes to align messages and offers with implicit and explicit visitor intent.

Segmentation as a Service

Use our powerful Segmentation as a Service API to connect and extend functionality on your site. Identify cohorts of users and using our API, target them in any way you like.


Fanplayr provides custom-tailored real-time offers and messages.

Targeted Messaging

Create personalized and engaging messaging targeted at visitors as they navigate your site.

On-Site Offers

Identify the best incentives to entice users, and deliver them in real-time to increase conversions.

Email Collection

Add fresh new leads to your email list by enticing visitors to give their email address using a segmented approach. Stop spamming them with popups.


Fanplayr is constantly testing and iterating campaigns to determine which offer makes sense to target to which segment of visitor traffic.

A/B Testing

Choose what percentage of your overall visitor traffic you want to target with offers. You have complete control to change the targeting with a simple button click.

Offer Testing

Add multiple offers to a targeting strategy and let Fanplayr identify the most effective offer.

Analyze Performace

Adjust your strategies as you examine various performance based reports and customer profiles Fanplayr generates.

Creative Editor

Fanplayr offers a full featured editor for your creative assets including banners, popup offers or email collection. It's as easy as making a presentation!

Extensive Templates

Get going quickly by simply choosing the right creative from an extensive array of templates. You can also edit every aspect to make it look exactly the way you want.


Easy previews to help you see how things look on desktop vs mobile, and even at any breakpoint you'd like.

Cross Platform

Completely cross-browser creative that makes sure it looks the way you want it, irrespective of the browser or OS.

Web Push Notifications

Deliver custom messages directly to your users' desktop and phone. Do away with undelivered emails and spam reports.

Assured Delivery

With Web Push Notifications, unlike email, be rest assured that your messages reach all current subscribers, when you want them to.

Browser Compatability

Use our powerful previews to know exactly how your notifications would look on every targeted system, before you send them out.

Retargeting & Scheduling

Automate notifications to users who abandon your site, carts, or even manually schedule notifications for upcoming events and sales. You can use Fanplayr's market leading segmentation to target just a cohort of users.