CHRISTMAS 2023

Unwrapping
Success

Throughout this ebook, we’ve explored some of effective tools, from engaging pop-ups and strategic gifts guide to dynamic digital calendars.
These tactics, when integrated thoughtfully, can significantly enhance your Christmas sales and foster lasting customer relationships.

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Introduction
Ready to maximize your conversions this Christmas

The Christmas holiday season is tradition-ally a peak period for retail and e-commerce sales. Many businesses experience a significant boost in sales during this time due to increased consumer spending on gifts, decorations, and festive items. According to the National Retail Federation in the United States, holiday retail sales (November and December) in 2021 were projected to increase between8.5% and 10.5% compared to the previous year. E-commerce sales during the holiday season have been steadily increasing over the years.

Notably, during the 2022 holiday season, consumers demonstrated a growing inclination towards online shopping, contributing to a remarkable $211.7 billion in online expenditures. This marked a substantial year-over-year increase of 3.5% (as report-ed by Adobe Analytics.)

What's inside
This ebook is your comprehensive guide to navigating the Christmas sales season successfully. Whether you’re a seasoned e-commerce pro or just starting out, we’ve got you covered with strategies and in-sights to help you unlock the full potential of your online business during the holidays.
Inside these pages, we’ll explore proven tactics and innovative ideas for maximizing your e-commerce revenue during theChristmas sales period.

Fanplayr is a global leader in providing behavioral data analyses and personalised buyer journey thanks to the use of patented behavioral segmentation tech, powered by AI, that improves website & e-commerce conversions, while maintaining user privacy.

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