Samsung Italia is the italian branch of Samsung, a south-korean multinational company founded in 1938.Samsung operates worldwide as one of the largest companies in the field of electronics, technology, and innovation. Its mission is to innovate and createt echnologies that help people in their daily activities and improve their lives. Samsung is currently the world's largest smartphone manufacturer.
Challenge
Fanplayr leveraged Samsung's onsite behavioural data to come up with a strategy which personalised the user experience, with the aim of increasing the conversion rate.
Users were segmented depending on the behaviour they displayed onsite, and were then shown a tailored promotion, incentivising them to convert.
Thanks to Fanplayr we figured out how to convey the right message to the right audience and we increased the conversion rate. We look forward to keep on leveraging the amazing solutions Fanplayr has to offer.
Cecilia Meda
Digital Marketing
Results
Thanks to advanced segmentation and the ability to work with very small but highly profiled and meaningful clusters of users in real-time, Fanplayr achieved a conversion rate that was485% higher than the website's.
