Act on real-time insights based on behavioral first-party data to transform analytics into revenue with our data-driven tools. Acquire, process and report data to identify key characteristics among converting customer profiles to determine segmentation, performance and targeting strategies.
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Explore all the information about your users' behavioral data from the huge variety of attributes that are available, using the Fanplayr insights platform.
Interrogate 1st party data in session, in real-time, to ensure timely and relevant personalization. Then define audiences and creative messaging for targeting, or simply use the wealth of rich data for analysis and insights.
Detailed analysis of user behavioral data allows marketers to accurately predict user behavior and personalize on-site experience accordingly. Use Recency, Frequency and Monetary analysis to target users based on their historical transactional interactions with the brand.
Using the fully managed service provided by the Customer Success team at Fanplayr, we constantly adapt strategies based on the changing of user habits and based on seasonality.
Marta Dones
Customer Marketing Manager, Infinity
