Resources

Amazing stories on how customers & partners benefit from our service

Use Data To Gain A Deeper Understanding Of Your Customer And Achieve Great Results

Barilla and Lavazza announce Fanplayr as a finalist of FoodTech 2023

The analysis revealed a noteworthy 10% increase in %CR and a 5% increase in Net Revenue for the Target Group. In terms of ROI, Fanplayr activity generated a 30-fold value compared to the monthly investment.

Responsive Design vs. Personalization: Finding the Right Balance for Your Website

Discover how to use behavioral targeting to enhance the performance of your website.

Articles

What is a Customer Data Platform: Why You Need a CDP like Fanplayr 360 in your Marketing Stack

Learn how a Customer Data Platform can drive remarkable results by enabling highly customized marketing campaigns and tailored experiences, leading to enhanced customer engagement and satisfaction.

Maximize the performance of your sales campaigns with behavioral targeting strategies

Seasonal sales are an unmissable opportunity for brands, and thanks to behavioral targeting, it is possible to enhance the performance of campaigns dedicated to sales during these special periods. Let's discover together the tactics available!

How to use Segmentation to Boost Customer Early Booking

By adopting personalization strategies and leveraging the right technologies, marketers can connect with consumers on a more meaningful level and drive growth in a highly competitive marketplace.

News & Press

Fanplayr granted its METHOD AND SYSTEM FOR SEGMENTATION AS A SERVICE brevet in Europe

One of the many reasons Fanplayr excels is its proprietary technology, patented in the US and Europe, where we just granted our last brevet.

Barilla and Lavazza announce Fanplayr as a finalist of FoodTech 2023

Opened in partnership with Barilla and Lavazza, the third edition of the FoodTech Innovation Award gathered high interest among international start-ups and scale-ups

Fanplayr 360 Launch Spain

Groundbreaking event in Madrid organized by Fanplayr to launch in Spain Fanplayr's highly anticipated customer data platform, Fanplayr 360.

CASe study

KIKO Milano

Thanks to Fanplayr’s advanced segmentation real-time technology, KIKO MILANO was able to achieve a 2,7% CTR and 3,3% CR for cart recovery push notifications.

Case Studies

Venchi

During the AB test conducted on the US domain, the on-site targeting actions implemented by Fanplayr demonstrated significant success. The analysis revealed a noteworthy 10% increase in %CR and a 5% increase in Net Revenue for the Target Group. Additionally, in terms of ROI, Fanplayr activity generated an impressive 30-fold value compared to the monthly investment.

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Samsung

Thanks to advanced segmentation and the ability to work with very small but highly profiled and meaningful clusters of users in real-time, Fanplayr achieved a conversion rate that was485% higher than the website's.

Ho Mobile

Thanks to Fanplayr's advanced segmentation real-time technology, ho. Mobile was able to personalize the customer experience, strenghtening both retention and engagement. Fanplayr contributes to more than 1k conversions every month.

eBooks & Whitepapers

Get the most out of Christmas

Transform Yourself IntoSanta And Give People TheXmas Shopping They Deserve

Black Friday & Cyber Monday

Discover what Fanplayr can do to help you reach and exceed your goals for Black Friday and Cyber Monday.

The Third-Party Cookie Apocalypse

We conducted a research amongst marketing and online publishing decision-makers in the UK to discover how they are preparing for this new reality.

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