Amazing stories on how customers & partners benefit from our service
Through personalized cross-selling recommendations and tailored experiences for returning visitors, Mellin significantly improved both engagement and revenue performance.
Users who interacted with personalized recommendation widgets generated a 2x higher Average order value compared to non-interacting users, while targeted returning visitors reached the cart 13% faster than the control group. These results demonstrate how behavior-driven personalization can increase both conversion efficiency and revenue by delivering more relevant and timely experiences throughout the customer journey.
The survey widget proved invaluable for capturing real-time user feedback and even attracted the attention of Transport Focus, who praised the innovative approach. Within the first month of launch, email sign-ups surged by 300%.
As part of the activity we conducted an A/B test to establish incrementality. This testing registered significant improvement across multiple KPIs; some strategies saw a +62% increase in conversion rates and up to +65% in net revenue from cruise quotes.
Thanks to Fanplayr’s advanced segmentation real-time technology, KIKO MILANO was able to achieve a 2,7% CTR and 3,3% CR for cart recovery push notifications.
