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As part of the activity we conducted an A/B test to establish incrementality. This testing registered significant improvement across multiple KPIs; some strategies saw a +62% increase in conversion rates and up to +65% in net revenue from cruise quotes.
An A/B test was conducted to establish the incrementality of the Fanplayr strategies, to measure this uplift 60% of users were targeted with in-session personalisation whilst 40% were not. Over 3 months, the Fanplayr activity demonstrated a significant uplift against the client's different KPIs: conversion rate by +8%, net revenue per visitor by +79%, and AOV by +67%.
Thanks to Fanplayr’s advanced segmentation real-time technology, KIKO MILANO was able to achieve a 2,7% CTR and 3,3% CR for cart recovery push notifications.
During the AB test conducted on the US domain, the on-site targeting actions implemented by Fanplayr demonstrated significant success. The analysis revealed a noteworthy 10% increase in %CR and a 5% increase in Net Revenue for the Target Group. Additionally, in terms of ROI, Fanplayr activity generated an impressive 30-fold value compared to the monthly investment.