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DEC 18
2025
Verada AI Product Tags encourage customers to discover a wide range of products from a single category.
“Verada AI Tags” is a service in which AI automatically analyzes a product’s characteristics and generates tags along both a product axis and a feeling axis, delivering these tags to users who visit an e-commerce site.
Fanplayr Japan lists the following three features of this service:
Visualize products that are overlooked in the conventional hierarchical structure.
Support for shoppers to explore products more intuitively.
Improved engagement and browsing depth.
Improve the possibility of discovering products, and additional cart events increased by selecting products.
Realize scalable cross-selling and theme-based merchandising, and encourage customers to discover a wide range of products from a single category.
No manual tagging or rule setting required.
Immediate development of theme-based campaigns.
Provides a wealth of analysis of tag coverage, impact, and buyer behavior.
Fanplayr is a conversion optimization platform developed in the United States and has been introduced to more than 1,500 companies in more than 100 countries around the world, providing web customer service and AI recommendations.
Simon Jenken, CEO of Fanplayr, commented on the service, "Verada AI Tags" bring a breakthrough change in the way retailers understand and present their products."
For press inquiries please contact pr@fanplayr.com
