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Launch of Fanplayr 360 platform brings end-to-end customer capabilities to enterprises

Fanplayr has announced the launch of its new Customer Data Platform (CDP), Fanplayr 360. This platform is specially designed to cater to the needs of medium and large businesses in the retail and travel sectors, with the objective of enhancing the customer experience, acquiring new customers, and improving customer retention and lifetime value.

Fanplayr 360 addresses a market gap by providing on-demand real-time analytics and insights through its CDP platform. As customers interact with organizations through various channels, the number of data-driven touchpoints increases. Fanplayr 360 unifies data from multiple sources and analyzes user behaviors and actions to personalize customer experiences and identify opportunities. This provides visibility that is crucial in understanding customer intent, especially as buying patterns shift and online competition grows.

According to Simon Yencken, CEO and Co-Founder of Fanplayr, "CDPs are gaining popularity as businesses automate processes such as marketing campaigns and customer segmentation, but many struggle to gain a 360-degree view of their customers. Knowing your customer is more important than ever during times of economic pressure and shifting buying patterns. Fanplayr 360 is the key to data organization, audience segmentation, campaign planning, cross-channel marketing orchestration, and analytics optimization."

Fanplayr 360 provides users with easy-to-understand, shareable visuals that are provided by best-in-class analytics. Businesses can track all key metrics and trends that are important to them and optimize the experience quickly. The platform also enables companies to create insightful reports on how their campaigns and streams are performing, all at a reasonable price and available through flexible plan options based on specific customer requirements.

Moreover, Fanplayr 360 enables businesses to collect all monitored customer data from multiple sources into a unified view of touchpoints, thus opening up opportunities for personalization. The platform also follows best practices in terms of data protection and privacy to ensure optimum security. It is GDPR compliant, and strict privacy management and data residency laws are followed. SOC2 compliance is also integrated for maximum security, availability, processing integrity, confidentiality, and privacy of customer data.

Fanplayr 360 can be easily integrated with existing systems such as CRM deployments and marketing tools that export and import data, with labelling capabilities making it easily identifiable. Outbound marketing connectors can also join up with email and messaging. Fanplayr 360 offers a dedicated customer success team to resolve any queries and has eight offices spread across five continents. Businesses can take advantage of a free demonstration with the sales team to see the platform's full functionalities.

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