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DEC 10
2025
Verada AI Tags introduce a new intelligence layer that automatically interprets products the way a human shopper would. Instead of relying solely on traditional category structures or rigid attribute data, the system generates contextual, intuitive tags that reflect real shopper intent-for example:
“Beach vacation outfit”, “Minimalist home office”, “Soft organic newborn essentials”, “Running gear for cold weather”.
These AI-generated tags help shoppers find what they want, not just what they explicitly search for, closing a major gap in product discovery-especially for retailers with large or complex catalogs.
Surfaces products traditional hierarchies overlook. Helps shoppers explore more intuitively. Improves engagement and browsing depth.
Increases product findability → more add-to-cart events. Enables scalable cross-sell and theme-based merchandising. Grows average order value with more relevant recommendations.
No manual tagging or rules needed. Instantly launch theme-based campaigns. Provide rich analytics on tag coverage, impact, and shopper behavior.
Verada AI Tags work across global product catalogs, in any language, and integrate seamlessly with Fanplayr’s existing product recommendation and personalization suite. Retailers can deploy: Tag List Widget on product pages. Tag Explorer Page, an entirely new browse paradigm. Analytics dashboards for tag insights and performance. No new integration work is required beyond a standard product catalog feed.
“Verada AI Tags represent a step-change in how retailers understand and present their products,” said Simon Yencken, CEO of Fanplayr. “For years, brands have been constrained by rigid categories and keyword-based search. With Verada AI Tags, we’re giving them a new intelligence layer that sees products the way real shoppers do-contextually, intuitively, and with nuance. This is one of the most impactful advancements in our platform, and we believe it will redefine product discovery and personalization for modern commerce.”
For press inquiries please contact pr@fanplayr.com
