How does Artificial Intelligence help with the personalization of customer journeys in the travel business?
AI offers many opportunities for travel agencies, and becomes a perfect ally for them as well as an integral part of trip planning for customers. Due to its ability to review and analyze large amounts of data in real time, it can present the best matches according to the personal needs of each traveler, therefore offering users a personalized experience and tailored recommendations based on the behavior showcased while navigating the website.

Fanplayr’s technology leverages first-party data using artificial intelligence, machine learning and custom business rule sets to deliver highly segmented and targeted content and interactions to optimize conversions as well as to achieve other desired business outcomes and defined performance metrics.

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