"Fanplayr has a large number of scenarios for the display of personalized messages to improve the customer on-line experience. We plan to adopt many of scenarios ourselves as we develop precise shopper segmentation in the future. This is important due to an ongoing need to simplify navigation across our many brands and categories."

Using the fully managed service provided by the Customer Success team at Fanplayr, we constantly adapt strategies based on the changing of user habits and based on seasonality.

"In the future, we plan to increase the range and variety of measures we can take while checking the numbers at regular meetings with the Fanplayr support team. We are also able to receive insights n successful examples from other companies and suggestions for new Fanplayr products. Hence, we are looking forward to the expanded use of the Fanplayr platform in the future."

"Using Fanplayr's Segmentation As A Service technology, Party Casino were able to better harness and understand our 1st party data. As a result we were not only able to exceed our acquisition targets in Q1, but also arm ourselves with the insight to continue to drive performance for the rest of the year."

"Granular segmentation and an extremely dynamic approach to Fanplayr strategies allows us to accurately identify and interact only with users who show that they are not sufficiently engaged"

Fanplayr proved to be an excellent tool thanks to which we were able to identify and target an audience otherwise extremely difficult and expensive to reach.