Newsroom

In this Interview for Marketing Directo, Juan Sevillano, VP Portugal + Spain Fanplayr, and Lidia Sanz Montes, general director of the AEA, discuss possible solutions to face the increase in advertising costs on the different platforms.

Thanks to Product Recommendations and Artificial Intelligence, Fanplayr becomes an ally of e-commerce businesses to face the lack of raw materials and products in stock worldwide.

Fanplayr is pleased to announce its participation in the 2022 edition of the Netcomm Forum, the reference event for the Italian digital world. Enrico Quaroni introduces the topic he will talk about during his workshop: the role of behavioral data as an effective strategy for ecommerce.

AI offers many opportunities for travel agencies, and becomes a perfect ally for them as well as an integral part of trip planning for customers. Learn how Fanplayr’s technology helps travel businesses by leveraging first-party data to deliver highly segmented and targeted content.

Discover the benefits of product recommendations to boost your ecommerce and improve your user experience, by displaying and suggesting relevant products to users through the help of Artificial Intelligence.

Fanplayr, through its behavioral segmentation patented technology, helped the digitization of banking institutions and improved the user experience of customers by making behavioral data actionable.

Fanplayr adapts its solutions and offers successful strategies for the luxury sector, which found itself having to rethink its business model during the pandemic period, aiming to develop effective strategies for the growth and maintenance of profits.

Fanplayr's study addresses the challenges posed for advertisers with new privacy regulations and the end of third-party cookies, and suggests the implementation of Artificial Intelligence as a resource to solve them.

Fanplayr continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

Simon Yencken, co-founder and CEO @Fanplayr, and Andy McNab, VP EMEA @Fanplayr, share a few predictions on the state of online retail for 2022.

Fanplayr continues to growth and announces the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

The Cyber 5 are certainly the most awaited period of the year for those who work in the eCommerce sector. In addition to being the five hottest days of the fall season, Black Friday and Cyber Monday are interesting indicators to predict the trends that will characterize the Christmas shopping.