Newsroom

Why to use behavioral data can be your best ally in dealing with decision making and personalization challenges.

Fanplayr has recently launched Fanplayr 360 - an enterprise-level Customer Data Platform that caters to medium to large-sized businesses.

Fanplayr opens its 2023 with important news and with many new customers. The Country Manager Italy Walter Rapino: «We register encouraging signs and interest in our offer». New team members expected soon

Fanplayr has launched a new customer data platform (CDP), Fanplayr 360, to improve customer experience, increase new customer acquisitions and improve customer lifetime value and retention.

With a wealth of experience extending over many years in the Telcos sector in the EU, Fanplayr has been successfully working with brands to personalize and optimize the onsite experience and drive performance. Let's see the strategies that Fanplayr curated for an Italian emerging mobile service.

In this interview for Engage, our VP Global Sales Enrico Quaroni talks about Fanplayr's next development steps, taking into account the new challenges and opportunities for the company in a market that is confronted with cookieless and new privacy regulations.

In this Interview for Marketing Directo, Juan Sevillano, VP Portugal + Spain Fanplayr, and Lidia Sanz Montes, general director of the AEA, discuss possible solutions to face the increase in advertising costs on the different platforms.

Thanks to Product Recommendations and Artificial Intelligence, Fanplayr becomes an ally of e-commerce businesses to face the lack of raw materials and products in stock worldwide.

Fanplayr is pleased to announce its participation in the 2022 edition of the Netcomm Forum, the reference event for the Italian digital world. Enrico Quaroni introduces the topic he will talk about during his workshop: the role of behavioral data as an effective strategy for ecommerce.

AI offers many opportunities for travel agencies, and becomes a perfect ally for them as well as an integral part of trip planning for customers. Learn how Fanplayr’s technology helps travel businesses by leveraging first-party data to deliver highly segmented and targeted content.

Discover the benefits of product recommendations to boost your ecommerce and improve your user experience, by displaying and suggesting relevant products to users through the help of Artificial Intelligence.

Fanplayr, through its behavioral segmentation patented technology, helped the digitization of banking institutions and improved the user experience of customers by making behavioral data actionable.